PERFORMANCE MARKETING

In this era of digital advertising, performance marketing is one of the most effective tools that advertisers and media companies can use. Smart use of these tools requires extreme professionalism, use of advanced technology and a highly trained team that also maintains flexible and dynamic work methods.
Performance marketing provides an additional layer of media and enables focused ongoing connection with target audiences, some of whom are hard to reach through other media channels. Smart use of performance marketing gives significant business value to companies that utilize it.

CONTENT ENTERTAINMENT

In this era of fierce competition for the eyes and ears of the viewer, surfer and listener, it is highly important to use marketing tools that are embedded smartly in content, while upholding the accepted rules of appropriate ethical standards.
Connecting marketing with content, and particularly premium content, assists in creating an "aura" around the brand, and increases the level of attention in the eyes, and ears of the consumers.

MEDIA PLANNING & BUYING

The fundamentals of professional media buying is smart planning and budget optimization. Planning without optimal buying or vise versa, can miss the goals of the campaign and squander its resources. As an international agency , Union Media utilizes the most advanced planning tools in the world, adapting them to the unique Israeli market in order to maximize the budget of each and every campaign.

Integrated Planning

In this era of multiple media platforms and complex media consumption, particularly amongst young target audiences, it is of crucial importance to plan media that takes into account the entire range of media platforms and the nature of the target audience's media preferences. This is essential in order to reach the defined audience at an optimal cost while minimizing overexposure as far as possible.

OOH (Out Of Home Advertising)

Most of the year the weather in Israel is pleasant, allowing for extensive outdoor presence and therefore, billboards in all varieties, are very powerful. Featuring huge billboards, including the strong messages on bridges, walls and posters , Union Media is one of the media companies offering vast experience in generating smart layouts and circulation, using the right combination and a variety of street sign categories to create optimal exposure.

PRINT

Despite its sharp decline over the years, Israeli press is still an effective media, with the widest circulation that enables conveyance of complex messages with great efficiency.
Union Media works with all Israeli newspapers and has many years of experience in planning and buying process, including generating unique and innovative layouts, which reinforce every single campaign.

RADIO

In a country where there is cultural diversity , segmented radio is highly important for reaching a broad range of assorted audiences, using the right messages.
Union advertises on all legal radio stations and has rich experience in the use of radio with its variety of stations and different listening hours, to reach diverse audiences.

TELEVISION

Union Media, which as one of the most television oriented media agencies with over a decade of extensive activities in planning and buying media on television, has vast accumulated experience in using television media to increase the value of brands and businesses.
In Israel advertisers have one of the most highly effective commercial television markets in the world, at their disposal.
Commercial television has succeeded in generating a rating comparative to that of the 'Superbowl' every week. Smart use of television generates powerful, wide and effective exposure, combining visual and audio impact.

SOCIAL MEDIA

More and more over the past few years, people are exposed to social media, and today, many audiences spend much time surfing the various social media networks. Brands that know how to operate on these networks successfully create interaction with consumers to add further involvement, beyond traditional media.
Union Media specializes in promoting content on all social media platforms - Facebook, Google, Instagram, YouTube and Snapchat. accurate combination of all of them produce high ROI and improves business results.

SEM

Search engine marketing.
Search engines are the main crossroads at which the consumer asks questions regarding the activity of the marketer: This is the opportunity to transform them into clients. In order for this to succeed, the right combination of defining objectives, building a precise campaign and ongoing improvement of results, are crucial.
Union media has experienced professionals who are experts in this field. The service includes basic analysis of the company’s fields of business, market research and setting up a marketing array with words and phrases belonging to the brand's world of content, professional writing of the ads, budget recommendations, and ongoing analysis and optimization of the campaign.

SEO

Search Engine Optimization
Promoting websites on search engines and organic (free) search results is a service that every business needs. Organic SEO is one of the most challenging fields on the internet, a diverse and fast changing area that requires highly skilled specialists. Good website promotion improves results of placement and rating of the website on search engines, by upgrading relevance scores of the website pages, upgrading the structure of the website's code, improving optimization of the content etc.

DIGITAL & MOBILE

It seems almost superfluous to mention the enormous power of digital media, from desktop to mobile. Small screens that accompany us everywhere all hours of the day and night, are effective and conducive to additional interaction with consumers over time with precise measurement . The use of digital media requires large resources and highly skilled manpower, along with advanced technology and a high level of dynamic activity. Union Media is responsible for several major digital campaigns in Israel and has vast experience in the use of all digital tools and leading prominent brands in Israel.

ANALYSIS AND BI

In the digital world, we are constantly carrying on a dialogue with our consumers, and it is extremely important to collect and analyze this data. How consumers respond to the brand, what they think about it and about the advertisers' products, whether they are positive or negative product ambassadors, all these give information that contributes to the analysis that provides actionable marketing insight to improve products and marketing methods.