{"id":73,"date":"2016-03-17T17:18:54","date_gmt":"2016-03-17T15:18:54","guid":{"rendered":"http:\/\/unionmedia.co.il\/eng\/?p=73"},"modified":"2016-05-23T11:53:18","modified_gmt":"2016-05-23T08:53:18","slug":"%d7%a4%d7%95%d7%a1%d7%981","status":"publish","type":"post","link":"https:\/\/unionmedia.co.il\/eng\/%d7%a4%d7%95%d7%a1%d7%981\/","title":{"rendered":"The Media News, March 2016"},"content":{"rendered":"
\n

THREE AD BLOCKING PARTNERSHIP WITH SHINE
\nThree UK and Three Italy have collaborated with Shine to use its ad blocking technology on their networks, with plans for a quick roll-out across all other Three Group operators, on an opt-in basis, for its 30m customers worldwide. Three say that the objective is to give customers \u201cmore control, choice and greater transparency\u201d. The ad blocking will only work when the user is using mobile data, it won\u2019t work with Wi-Fi, which accounts for more than half of smartphone use. Nor will it work with in-app advertising such as Facebook\u2019s timeline ads.
\n\"image007\"
\nIMPLICATIONS:
\nThe announcement has caused concern about the impact on mobile advertising as 3 are the first provider to block ads across an entire cellular network. The move opens up new possibilities to monetize 3\u2019s mobile domain outside of its rapidly declining voice and data business.
\nREAD<\/a> READ<\/a> READ<\/a><\/p>\n

\"image006\"
\nFACEBOOK\u2019S CANVAS CREATES IMMERSIVE ADS
\nFacebook\u2019s new Canvas platform helps brands create immersive, interactive ad experiences. The quick loading ads will appear within a user\u2019s newsfeed and take up the entire screen when clicked on. The platform allows users to interact and scroll through animations, carousels, product catalogues, tilt-to-view images, and videos.
\n\"image002\"
\nIMPLICATIONS:
\nThe move to four, top-only ads adds an extra opportunity for a higher yielding ad position (to date, positions 1-3 have a stronger CTR over the ads served on the right). Consequently, for search results with 4 top ads, clicks on the top organic search listings are likely to fall. While a fourth ad in top position will benefit advertisers, the performance of new positions 5-7 at the bottom of the page is likely to pale in comparison to even those on the now defunct right side, thus making it difficult for smaller players to compete with the bigger brands.
\nREAD<\/a><\/p>\n

\"image006\"
\nGOOGLE CHANGES SEARCH ADS LAYOUT
\nGoogle have removed the search ads from the right hand side of desktop search results and added in a 4th result at the top of the page, positions 6-9 will be placed right at the bottom of the search results. The side bar will be reserved exclusively for Product Listing Ads (PLAs) and knowledge graph panels where relevant. With desktop searches declining year on year and mobile searches in many industries surpassing 50% of total traffic, Google has been working on making the user experience more consistent between desktop and mobile results.<\/p>\n

IMPLICATIONS:
\nThe move to four, top-only ads adds an extra opportunity for a higher yielding ad position (to date, positions 1-3 have a stronger CTR over the ads served on the right). Consequently, for search results with 4 top ads, clicks on the top organic search listings are likely to fall. While a fourth ad in top position will benefit advertisers, the performance of new positions 5-7 at the bottom of the page is likely to pale in comparison to even those on the now defunct right side, thus making it difficult for smaller players to compete with the bigger brands.<\/p>\n

\"image006\"
\nSNAPCHAT\u2019S DEEP LINKING AND LIVE STORIES ON DESKTOP
\nSnapchat recently aired their annual \u2018Oscars\u2019 story but this time it was also shown on their desktop website for longer than you could usually see it on the app.<\/p>\n

\"image012\"
\nIMPLICATIONS:
\nEnhancing the desktop offering is a big deal for brands as it opens the app up to a wider audience. They also added an update that allows users to \u2018deep-link\u2019 to their Snapchat content \u2013 meaning people (and brands) can now link direct to their Snaps from another app like Facebook or Twitter, making content more discoverable which, to date, has been a big challenge for the platform.
\nREAD<\/a><\/p>\n

\"image006\"
\nZUCKERBERG TAKES SAMSUNG INTO A VR FUTURE
\nSamsung revealed their new Galaxy S7 models at last month\u2019s MWC. The reviews have generally been positive, with praise for the build quality, design, and camera, but some criticism of the bloated software, for example coming pre-loaded with Samsung, network provider and Google apps. However, what caused the biggest stir of the conference, was the demonstration of Samsung\u2019s Gear VR headset alongside a surprise visit from Mark Zuckerberg who evangelized about VR\u2019s potential.
\n\"image013\"
\nIMPLICATIONS:
\nIt has the largest share of global smartphone sales, but Samsung is being squeezed by Apple at the high end and Chinese manufacturers at the budget end of the market. Competition and shrinking margins means looking beyond phones for growth. Making money from its investment in VR will take time \u2013 Samsung is offering a free Gear VR headset to anyone ordering the Galaxy S7 in advance. However, with the help of Facebook\u2019s founder, Samsung has ignited a conversation about the company that makes it look more far-sighted than many of its rivals.
\nREAD<\/a><\/p>\n

\"image006\"
\nNEW DAY LAUNCHES WHILST INDEPENDENT CLOSES DOWN PRINT
\nFebruary saw big announcements in the UK\u2019s press industry. The Independent announced it would close its daily and Sunday newspapers, as well as the sale of the i newspaper to Johnston Press for \u00a324m.
\n\"image016\"
\nIMPLICATIONS:
\nRevenues in print advertising fell by 10% in 2015 and competition has increased from online only outlets such as Buzzfeed and The Huffington Post. The Guardian has pledged to cut costs by 20 per cent and is expected to record operating losses of \u00a350 – \u00a352m this tax year, while The Telegraph has announced a strategic review. However, this has not stopped the Trinity Mirror from launching a new cut-price daily New Day on the 29th February.
\nREAD<\/a><\/p>\n

\"image006\"
\nAMAZON DEBUTS ITS FIRST ORIGINAL SHOW WITH ADS<\/p>\n

\"image017\"
\nIMPLICATIONS:
\nThere are three potential benefits of giving the series away for free; Amazon can grow their share of the advertising dollars that are increasingly moving online; they can attract as many non-Amazon Prime members to their content as possible; and they can reach a large audience to whom they can sell the shows fashion items. These higher priced, fashion-centric brands complement Amazon\u2019s fashion offering, which includes seven recently released, Amazon owned, mid-range private label brands. If current trends continue, Amazon are on track to overtake Macy\u2019s as the number 1 US clothing retailer by 2017.<\/p>\n

READ<\/a>\u00a0\u00a0READ<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

THREE AD BLOCKING PARTNERSHIP WITH SHINE Three UK and Three<\/p>\n","protected":false},"author":1,"featured_media":311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-73","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media"],"yoast_head":"\nThe Media News, March 2016 - Union Media English<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unionmedia.co.il\/eng\/\u05e4\u05d5\u05e1\u05d81\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Media News, March 2016 - Union Media English\" \/>\n<meta property=\"og:description\" content=\"THREE AD BLOCKING PARTNERSHIP WITH SHINE Three UK and Three\" \/>\n<meta property=\"og:url\" content=\"https:\/\/unionmedia.co.il\/eng\/\u05e4\u05d5\u05e1\u05d81\/\" \/>\n<meta property=\"og:site_name\" content=\"Union Media English\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-17T15:18:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-05-23T08:53:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/unionmedia.co.il\/eng\/wp-content\/uploads\/sites\/3\/2016\/03\/image006.png\" \/>\n\t<meta property=\"og:image:width\" content=\"804\" \/>\n\t<meta property=\"og:image:height\" content=\"324\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"sogoAdmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"sogoAdmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/unionmedia.co.il\/eng\/%d7%a4%d7%95%d7%a1%d7%981\/\",\"url\":\"https:\/\/unionmedia.co.il\/eng\/%d7%a4%d7%95%d7%a1%d7%981\/\",\"name\":\"The Media News, March 2016 - 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