Who are we

Welcome to Union Media.
Union Media is a leading one-stop-shop for all media services.
We offer unique value to our clients thanks to our comprehensive range of creating, implementing and measuring media solutions that engage people with brands.

Union Media is an independent, full service media agency that provides integrated communications services on all existing media channels.

Our full range of services include: Media planning and buying of media channels as TV, Digital, Mobile, content marketing, print , radio, billboards, research and analysis.

Our vision

“We aim to be our clients' most valued partner, to help them achieve extraordinary business results”
(And we apply this philosophy to everything we do).

Planning and buying media is the heart of our business model.
We develop media strategies that create an emotional involvement and identification of consumers with the brands.
Our most important asset, the essential key to our service, is our excellent personnel. We strongly emphasize the importance of creating the most talented team to provide our clients with an advantage.

Union Media is jointly owned by WPP, the world’s largest media corporation and Oren Yonayov.

We operate in accordance with our agency’s values, integrating them into all daily activities:

Ambition

We strive to achieve the best for our clients:
We are always looking for new ways to break through boundaries and provide extraordinary results.

Collaboration

We work together to achieve excellent performance. We work together with our clients to gain profound understanding of their business.

Innovation

Utilizing new ideas and New Media.
We know that great ideas can come from anywhere and anyone and that anything can serve as media.
Union Media is the media agency that has won the most groundbreaking case studies and has won awards at the highest stage at the Cannes Advertising Festival in recent years.

Challenges

We never make do with second place.
We challenge conventions to create better and more efficient solution; we welcome and embrace change.
We believe that passion is what makes the difference between a good team and a real team. Union Media is first and foremost – a family.

Our People

Our clients expect the highest standard of media services, and thanks to our outstanding team we deliver much more and beyond that.
Union's team is made up of motivated people who are curious, experienced, professional, devoted and determined to find solutions that will provide our clients with extraordinary business results. Union Media is committed to developing an inspiring work environment, based on a culture of teamwork.

Oren Yonayov

CEO

Oren Yonayov

CEO

BA in Middle Eastern Studies, International Relations and Economics
MA in Real Estate Appraisal and Business Management.
20 years of experience in media, advertising, marketing and business development. Professional background: Founder and CEO of Union Media, CEO of Reuveni Pridan, Head of Marketing and Business Development Clalit Health Services, Consultant to CEO of Africa Israel, an adviser to the CEO of the Prime Minister's Office during the last year of the late Yitzhak Rabin's life.

Ilana Monka

Deputy CEO

Ilana Monka

Deputy CEO

BA in Business management.
20 years of experience in media, advertising and client management.
Professional background: clients Director at Y&R - Israel, client Manager at Lineal DDB, Executive Producer for Teddy Productions, Press Relations manager at IDF Spokesperson Unit.

Zahi Manzur

Union Head CEO

Zahi Manzur

Union Head CEO

BA in Economics and MBA.
11 years of experience in advertising, media and marketing strategy.
Professional background: Vice President at Digital and clients Manager Union Media, analyst at a leading investments firm.

Ayelet Nakar

VP clients

Ayelet Nakar

VP clients

BA in Economics, MBA.
Fourteen years of experience in planning and media buying and client management.
Professional Background: media budget management for the food industry (Central Bottling Company) and telecommunication, retail, finance and more.

Nili Brunner

VP clients

Nili Brunner

VP clients

BA in Economics and Management.
Twelve years of experience in planning, media buying and client management.
Professional Background: Media budget management in insurance, vehicles, telecommunications, finance, cosmetics, fashion and more.

Ronen Shapsa

VP Business Development

Ronen Shapsa

VP Business Development

Twenty years of experience in media, advertising planning and buying.

Orit Turner

CFO

Orit Turner

CFO

CPA, BA in Accounting and Statistics.
Twenty five years of experience in financial management.
Professional background: Berlitz Israel's CFO, CFO Gravity Post Production.

Omri Levi

VP Digital

Omri Levi

VP Digital

A digital marketing pioneer with nine years of experience.
Proven expertise in all programmatic digital platforms, utilizing the most effective and precise advertising tools.
A wide knowledge in managing digital campaigns, taking advantage the most innovative technologies, analysis and long term results optimization processes.
Certified in Google AdWords and Google Analytics.
Professional background: Partner in a digital agency, in charge of the digital marketing campaigns of its leading local and international clients.

Katy Huli

director of OOH

Katy Huli

director of OOH

Twenty years of experience in planning and media buying, client management and specialized in OOH media.
Professional training: Computer programming, print production, advertising and marketing.
Professional Background: Media budget management of OOH media.


Dana Manor

clients Manager

Dana Manor

clients Manager

BA in Business management.
Eleven years experience in planning and media buying and managing clients.
Professional Background: media budget management for the food industry, automobiles, communication, design, cosmetics, fashion and more.

Einat Shuval

Director Collaborations and Print Department.

Einat Shuval

Director Collaborations and Print Department.

BA in Communications and Management.
Eight years of experience in planning and media buying.
Professional Background: Media budgets management for automobiles, finances, food, media, fashion and more.

Iris Shochat

Clients Manager

Iris Shochat

Clients Manager

BA in Communications and MBA
Seven years of experience in the media.
Professional Background: media budget management in the food industry, telecommunications, aerospace and retail industry.

Liran Chanel

Digital Clients Manager

Liran Chanel

Digital Clients Manager

BA in Economics and Business Management.
Certified in Google AdWords and Google Analytics.
Six years of experience in advertising, media and marketing strategy. Professional background: Web analytic - Lixfix, Head of SEM - Momentum Plus, Account manager - Yellow Head, Director Media TV - Union Media.

Hadar Fadlon

Supervisor

Hadar Fadlon

Supervisor

BA in communications and management.
Four years' experience in media planning and client management. Professional background: media planning and buying in the insurance, automobile and consumer industries.

bar galay

Digital Supervisor

bar galay

Digital Supervisor

BA in communications and management.
two years of experience in advertising and digital planning.
Professional background: Specialized in media planning and buying all digital platforms, management of 360 processes and clients management.


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